Book Break

Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco-friendly
Autos

By Yozo Hasegawa

Wednesday, June 18, 2008.
6:30PM to 8:30 PM

(The speech and Q & A will be in English)

Through a rich combination of research, front line reporting and direct interviews with leading automotive managers and environmental experts, CLEAN CAR
WARS offers a highly readable assessment of the intensifying competition over green technologies in the automotive sector. It describes the leaders and the followers, the different environmental technologies and strategies being pursued, and which global auto makers are best positioned to survive and emerge atop the zero-emissions, automotive world of the 21st century. The book asks important questions such as:
・How did Japanese auto makers, Toyota and Honda, succeed in gaining the
upper hand in the "Clean Car Wars" through their hybrid technologies?
・Can European car manufacturers stifle the hybrid momentum with their rapidly advancing green diesel technologies?
・What will it take for embattled U.S. automakers to regain the initiative
in the global auto market?
・How will the huge markets of China, India and other newly-emerging
economies figure in the green car battle?

The "Clean Car Wars" have just begun. But already the battle lines are being drawn and the leading contenders are making their presence known.

Yozo Hasegawa was born in 1943. After graduating from Keio University’s
economics department in 1967, he joined Nikkei Inc. as a journalist in the
business and foreign-news departments and was posted as a foreign correspondent and bureau chief in Warsaw and Vienna between 1982 and 1985. He returned to Japan as senior staff writer until his retirement in 2007.

A dinner will be served at a cost of 1,750 yen (including tax). Sign up now at the reception desk (3211-3161) or online at http://www.fccj.or.jp. To help us plan proper seating and food preparation, please reserve in advance, preferably by noon of the day of the event. Those without reservations will be turned away once available seats are filled.

Reservations cancelled less than 24 hours in advance will be charged in full.

Library Committee,
THE FOREIGN CORRESPONDENTS' CLUB OF JAPAN